For more than ten years, Mediacom has been carrying out a commercial trade representation activity in the former USSR for numerous clients both Italians and foreigners. Such activity marks itself out by the strong characterization of projects and by the widespread presence that Mediacom can guaranty on the territory.
Mediacom represents its own clients in the former USSR market, performing client searches, sales and secretarial activity management, market monitoring, locating and opening offi ces of representation, commercial structures and sales points, distributor organization and search, agents, joint ventures and business partners.
Mediacom also suggests commercial strategies, locates a wide range of importers to guaranty many operating opportunities.
It is able to construct a network of dealers and sub-dealers compatible with the different clients’ areas, manages the sales’ price policy, and takes care of all the aspects regarding sales and distribution: transportation, customs clearance, distribution, payments management, technical assistance, coordinates the marketing and communication campaign as well as the
promotional activities.

Mediacom is involved in the creation of a distributive network for numerous Italian brands. These brands are presented to Russian buyers in occasion of special events organized in Mediacom’s showroom.
At this point, a fundamental aspect is the ability to understand and interpret the desires and requirements of the Russian customer.
Mediacom manages directly the fl ow of orders, the export stage of the merchandise and the logistics and storage operations. The group is in charge of communication and marketing activities, advertising campaigns, participation in fairs and organization of parades. Also, it is involved in commercial activities such as store opening as franchises, particularly, at the moment it is involved in the creation of a network of franchised stores in Russia for the brand Yamamay (refer to Trading section)

Ceramics and construction materials are, together with car equipments, the fi rst business managed by Mediacom in Russia.
In the building industry, Mediacom mainly operates in the following sectors: ceramic tiles, laying equipments, sanitary, bathroom furniture, taps and fi ttings, bathtubs and shower boxes, building adhesives, wood for swimming pool, sealing membrane, varnishes for outdoor coatings, fi replace, and barbecue. The company works in this sector through the fi rm PROGETTO fi rm which acts both as a representation and trading company.
Progetto with Cooperativa Ceramica di Imola has created a business that is specialized in the management and promotion of the following company products: Imola Marketing & Service. IMS manages, through an autonomous sales network, the product distribution of this important Italian ceramic group. Particularly, the company is in charge of: ceramic tiles for fl oor and coatings, technical porcelain for ventilated walls and fl oating fl oors.

Mediacom, with Investa Agro, have set themselves an objective to construct a
network of dealers whom have specifi c service characteristics, fi nancial stability
and distributive pervasiveness and can thus offer with success, in their own area
of competence, the companies represented by Investa Agro.

The Italian Representation of the Krasnodar Region has been created for the will of Mediacom and Tkachev, the young governor of the region, who has manifested the
intention of developing large industrial projects by opening the door to other Italian entrepreneurs.
Signal of a strong and precise will of increasing and developing the Italian business toward this rich region of the Russian Federation, the Italian Representation gives the
possibility to entrepreneurs to discover in depth and directly the opportunities available in Krasnodar and also offers a vast series of services and advantages.

Representation Services:
• Information and counselling on the commercial activity and investment opportunities present in the territory of the Krasnodar region.
• Promotion of contracts and agreements between municipalities, provinces, Italian and Krasnodar regions.
• Research of potential commercial partners on the territory of the Krasnodar region and Italy.
• Development of contacts with Italian fi rms and institutions which are interesting for the enterprises and institutions of the Krasnodar region.
• Information search on initiatives and manifestations taking place both on the area territory and on the Italian one: fairs, conferences, workshops, formation programs, etc.

The Italian Representation has two operational offi ces in the territory: Milano and Reggio Emilia. The head chief of the representation, D. Michele Trincia, and all the staff members are available to evaluate and support all the collaboration initiatives that will be undertaken in the Krasnodar Region, starting from the organization of offi cial and support delegations in the in-progress negotiation, promotional events of business products and services, market analysis and research elaboration of a business plan, commercial representation, interpreting, logistics, to fi nally reach the preparation and printing of informational and advertising materials.