Mediacom is an Italian fi rm that from 1993 provides consulting services at 360° to individual fi rms, institutions, consortiums and associations for the development of
the commercial activity in the ex Soviet Union.
It is present in the Russian Republic Federation from almost 15 years, and jointly to the controlled Russian fi rms, hires more than 250 employees. The Head Quarter is
located in Moscow and other 10 operational offi ces are spread over the territory. In 2004, Mediacom’s turnover was more than 120 million.
Mediacom performs consulting, representational and commercial activities in different sectors and can be seen as a reference point for the development of new business
in the ex USSR territory. The strength of the fi rm comes from its notable matured experience in the fi eld and its widespread presence over the territory.

Mission

Mediacom is the ideal partner for individual fi rms, associations and public or private institutions to develop business in the ex Soviet Union market and obtain, through
custom-made solutions, concrete results at reasonable costs. Mediacom wants to provide concrete solutions at all levels: from the most basic to the most complex which
require competence and specifi c professionalism.

Reliability-Competence

The great knowledge of the Russian market, the ability to interpret and carry out the fi rms’ projects, the obtained success, the competence of the team consisting of professionals whom we avail of, make Mediacom a reliable and renowned partner at the international level.

Mediacom adopts a business methodology valid for all market sectors and in every
context in which it operates. The fi rm maintains a direct contact with the client during
all the phases of the project in progress.
It follows the course of activities step by step and offers the most complete range
of services. The model adopted places the client at the centre and focuses on the
progress, implementation and business development, intervening in every phases of
the process in a tangible and concrete manner:

Mediacom is the core from where a group of Russian fi rms, controlled by holding Rusmediacom, developed. The holding controls service fi rms, commercial fi rms (which some have been created together with Italian producers) and companies dedicated to specifi c business projects. The objective is to establish divisions, or business units, independent and autonomous which avail of the support and services of holding and have personnel and resources dedicated to individual projects. This organization scheme has allowed the commercial activities of Mediacom to expand in a well structured manner in numerous sectors. Through the creation of these dedicated commercial structures, the sectors in which Mediacom operates are constantly incrementing even considering the strong development of the economy and the will of the European fi rms to operate in the Russian market.

The existing fi rm network allows a rational and effi cient management of the export process allowing Mediacom to offer its proper services to fi rms that operate in a variety
of sectors. As a summary, the export process can be defi ned in 3 phases:

The implementation of this model has required the expansion of Mediacom over the borders of this mere export process. Next to the division of:

Consultancy	Trading
Representation	Industrial

others have developed and are in charge of:

Finance	Fairs and events
Tourism	Engineering
Human Resource

Born from the natural evolution of various businesses, these divisions operate in the ex USSR market as autonomous entity even if they are controlled by the holding. They are able to offer additional services to other fi rms beyond the services and consultancy related to the export.

Mediacom offers a wide coverage: