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Services
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Mediacom, through different divisions and fi rms, Services is able to offer services at 360° over the entire ex Soviet Union territory.
 Analysis and market search
The researches are done by developing the following subjects:
- Verifi cation of the market potential, the barriers to entry, the effi ciency of
the logistics;
- Evaluation of the commercial impact of the new product and of the most
adequate modality needed to operate;
- Market search with customs codes analysis, data regarding the imports
in Russia of competitor products, clients and distributors, and import and
sale prices.
Business plan
Overall assessment of costs, time, competition and resources necessary for
the realization of the project.
Commercial Representation
Client search, sale and secretarial work management, market monitoring , individualization
and opening of representational offi ces, commercial structures
and sales point, organization and distributor search, agents, joint ventures
and business partners.
Bureaucratic and logistic activities
Transportation and customs clearance of merchandise, product certifi cation,
insurances, entry visa, work and residence permits, storage and distribution
of merchandise in the ex Soviet Union territory.
Promotional events and activities
Organization of events for the presentation and promotion of the business
products and services: press conference, open house, exhibition, fairs.
Administrative and managerial services
Establishment of fi rms of Russian order, accounting, managerial control, wage
services, fi ll out the paper work according to the Russian legislations.
Legal Services
Writing up of contracts, legal support, credit recovery.
Franchising network organization
With the implementation of the Master Franchising model, it is possible to
standardize the operations necessary for the opening of franchises in different
sectors.
Studies of feasibility
Assessment of the opportunity to operate in the Russian market for fi rms
that are planning to sell or produce in the ex Soviet Union; the study will go
over different subjects such as: Market analysis, production and distribution
systems analysis, construction and start up costs analysis, raw material availability
and price analysis, analysis of the logistics beyond all the information
necessary for the evaluation of the project.
Workshop
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Workshop
Organization of visits and bilateral meetings with Russian operators for groups of firms, individual companies or associations.
The meetings are organized after a careful preliminary evaluation of the firm’s potentiality.
On the basis of the documentation and of the target indication provided by the company, the following elements will be examined:
Product typology
Potential client
Introduction possibility of such products in the Russian market
Workshops usually last two days, take place in Moscow or in another city, in Mediacom’s office or at a potential Russian partner’s location.
For each Italian firm, the participation of 6-10 potential Russian partners is guaranteed as well as the presence of an interpreter.
Mediacom is also in charge of managing the follow up phases of the meetings from the start of the negotiations.
Partner searches are also performed and focus on the specific requirements of the individual firms. Such researches predict the realization of a data base of
potential clients, allow to send information relating to the firm and to organize meetings with the potential interested clients.
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Publishing-Communication and promotional services
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Mediacom, aware that the key to success to operate in the Russian market is a great know-how of the dynamics, writes and
spreads the information through two means of communication:
a magazine entitled Uomini e Imprese and the news letter named Interus News.
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Uomini e Imprese is a monthly magazine available in two editions: one in Italian and the other one in Russian. The Italian edition,
with 3000 printed copies, contains information dealing with economics and socio-political subjects relating to the Russian and
eastern European market. The magazine is distributed to the Italian community of Moscow, to institutions and embassies, as
well as different identifi ed subjects in the Italian territory (associations, institutions, private enterprises, groups).
The Russian edition is somewhat different: it is distributed in 5000 copies to hotels, restaurants, tour operators, fairs, shopping
centres and other places too. It is mainly targeted to local consumers and operators. Such version provides information about the
economy, politics, culture, tourism and eno-gastronomy regarding the Made in Italy system. Both editions represent important means
of communication when talking about publishing and advertising campaigns, thanks to the massive and widespread diffusion over
the whole territory of the ex USSR. Also, there exists the possibility of a single topic publication which integrates particular projects. |
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Interus news instead is an innovative information tool dealing with political-economical topics. Distributed over the Internet to
a vast mailing-list, it provides news, even very technical, relative especially to the economy, fi nance, new norms and dispositions
and more generally, all the information closely related to the business economy. |
Sector Magazine:
Either attached to Uomini & Imprese or by itself, sector specifi c magazines are produced and distributed and they offer a broader
view of the market, provide the fi rms’ products description and also the history of their foundation till this day. |
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